top of page

Privacy Policy

1. Introduction

Chequered Flag Smart Ltd ("we", "us", "our") is committed to protecting your privacy in accordance with UK GDPR. This policy explains how we collect, use, store, and share personal data when you visit our website or contact us.
 

2. Data Controller

Chequered Flag Smart Ltd
Unit 9, Ballard Business Park, Cuxton Road, Strood, Rochester, Kent, ME2 2NY
Phone: 01634 711866 · Email: info@chequeredflaguk.co.uk
 

3. Personal Data We Collect

  • Contact form submissions: name, email address, phone number, enquiry details

  • Communications: details shared via email or phone regarding bookings, services or sales

  • Usage data: IP address, browser/device info, pages viewed, session duration (via essential & performance cookies)

  • No advertising or profiling cookies are used
     

4. How We Use Your Data

We process your information to:

  • Respond to enquiries about servicing, repairs, diagnostics, tyre fitting, MOTs, etc. 

  • Schedule services and arrange courtesy cars or recovery if needed

  • Provide vehicle sales information, including Smart cars and other used vehicles

  • Improve our website using anonymised analytics

  • Fulfil legal obligations (e.g., financial record-keeping)

5. Legal Basis for Processing

  • Contract necessity: to manage your enquiry, service booking, or sale

  • Legitimate interests: to run our business and improve our services

  • Consent: if you opt in for follow-up communications

  • Legal obligation: for record-keeping and audit compliance

6. Data Sharing

We do not sell or rent your personal data. We may share data with:

  • Service providers (hosting, CRM, email) acting as processors

  • Legal or regulatory authorities, if required by law

7. Cookies & Tracking

  • Essential cookies for functionality (forms, navigation)

  • Performance cookies (e.g. Google Analytics) for anonymous usage analysis
    No advertising or profiling cookies are utilised

8. Data Retention

  • Enquiry and service data: retained for up to 7 years for business and legal reasons

  • Usage logs: individual session data deleted after 24 months; aggregated analytics retained

9. Your Rights

Under UK GDPR, you have the rights to:

  • Access, rectify, delete, restrict or object to processing

  • Withdraw any consent given

  • Request portability of your data
    Contact us at info@chequeredflaguk.co.uk or 01634 711866 to exercise your rights. You may also file a complaint with the ICO.

10. Security

We employ SSL encryption, secure servers, firewall protection, and access controls to safeguard your data. While we strive for security, no system is completely immune.

11. International Transfers

Your personal data remains within the UK; no international transfers occur.

12. Policy Updates

We may update this policy occasionally. The effective date will reflect any revisions. Continued use of our site indicates your acceptance.

bottom of page